Visa Targets $2 Trillion Stablecoin Market Expansion Through Strategic Partnerships

Visa's crypto division, led by Cuy Sheffield, is aggressively pursuing opportunities in the rapidly growing stablecoin sector. The payments giant has expanded its stablecoin settlement capabilities and formed global partnerships to position itself at the forefront of this $270 billion market that could reach $2 trillion by 2027 according to Standard Chartered projections.

While stablecoins currently facilitate just 1% of global money flows, Visa recognizes their potential to complement rather than replace traditional payment infrastructure. The company's strategy focuses on providing essential services like fraud protection and regulatory compliance that remain crucial even in crypto-native transactions.

"They are going after the land grab of empowering every possible stablecoin platform with a payment capability," noted Richard Crone of Crone Consulting. This approach allows Visa to maintain its Core business while capturing new revenue streams in the digital asset space.